Coaching website

Roots & Reach

Roots & Reach is the coaching practice of Anaïs Debecker. Her guidance starts from a fixed order: first the foundation, then the growth. On the site that is called The Roots and The Reach. I developed a clear website that sets that starting point, the mentor and the offer calmly side by side.


The challenge

Coaching cannot be summarised in a slogan alone. Visitors need to understand when a shorter session fits and when a longer trajectory does, without the pages becoming heavy or lecturing.

The approach

  • Put the mentor and the starting point, foundation first and growth after, on the homepage straight away.
  • Split the offer into an Ademruimte session and the three-month Roots & Reach trajectory.
  • Chose a calm, warm design with room for the writing.
  • Provided a clear path to a conversation through Plan je call.
  • Built mobile-first so the pages read comfortably on a phone too.

The result

  • The difference between a short session and the three-month trajectory is clear at once.
  • Visitors get to know Anaïs and her approach before they get in touch.
  • The site feels calm and suits personal guidance.

Project

Roots & Reach

Sector

Coaching & mentoring

Services

Web design Development Responsive

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