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Social media is all around us. Facebook, Instagram, Pinterest, TikTok... we've all heard of them. More than 90% of Belgians have an account on one of these platforms. Almost every business can benefit from advertising on social media.
Social media is one of the best ways to build more brand awareness in a cost-efficient way. By setting up a smart advertising campaign you can reach people who would otherwise never hear about you. You also gain more followers on your social media, so you keep reaping the rewards of your ads long after your campaigns end.
Simply building a website is no longer enough to win customers online. Without marketing and SEO, the number of visitors to your site is often very limited. Social media ads give you a sustainable and effective way to attract more visitors to your site.
By advertising and being active on social networks such as Facebook, Instagram and LinkedIn, your reach also grows in Google. Being active on social media shows Google's algorithms that you are a real business.
The result is that you rise in the search results whenever someone searches for a service or product you offer! This means you can keep reaping the rewards long after your ads have stopped.
When you fine-tune your social media ads well, you reach exactly those people who have a need or problem that you solve. If you sell computers, you need to try to reach the people who are highly interested in buying a computer right now. Of course, everyone who sells computers - or any other product - tries to do exactly this!
If you have no experience with social media ads, chances are you'll make a loss on your advertising: after all, you often have to compete against the ads of experts.
Years of expertise with social media advertising
Campaigns tailored to your needs
A structured approach
Personal, dedicated support from A to Z
Guaranteed satisfaction
For companies, self-employed professionals and SMEs
Transparent pricing
More reach through social media?
Tell me about your goals — I always reply within 24 hours.
Request a quoteSocial media gives your business a great opportunity to network with your customers and give them a look behind the scenes. It gives you and your company the chance to put yourself in the spotlight in an accessible way and build your brand awareness naturally.
Through my creative campaigns I make sure you build stronger customer loyalty and gain more followers too. I don't go for campaigns that score once and are then forgotten: my social media ads aim for sustainable growth that has a lasting effect.
When you start advertising on social media, you often can't see the wood for the trees. First and foremost you have to choose which platform you're going to advertise on, because the differences between them are enormous. Your ad on LinkedIn will be completely different from the one on Pinterest.
After that, the target audience has to be defined accurately. Reaching too broad an audience will make your campaign more expensive and result in a lower conversion rate. Reaching too small an audience has the drawback that you don't get enough sales to have a meaningful impact on your turnover.
I use my experience to make sure your ads are set up just right. With my social media advertising you get a tightly defined audience that is interested in your product and large enough to make up an important share of your sales revenue.
Through the social media advertising service I offer, you get more customers for a lower cost per click! That way you quickly recoup your investment and see your profit rise significantly.
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Setting up a successful, profitable ad is a craft in its own right. Various factors come into play. To reach potential customers, your ads must be specific, relevant, appealing and offer plenty of options. First of all, it's important to show keywords in your ad copy and clearly communicate your unique qualities. Think of things that provide value to the customer, such as a wide range, free shipping and extensive service. This makes you stand out from your competitors.
Social Media Advertising Process
In this stage we sit down together and discuss the details and requirements. I go through the possibilities with you and ask about your precise goal. One person prefers to attract lots of visitors, another wants to reach a specific audience, some want to ease the load on their call centres, and so on...
This is the moment I get to work. You don't have to do anything while I carry out the necessary analyses and look at the best ways to optimise your findability and ROI as much as possible.
Now it's time to take effective action. I'll use the gathered data to take action and optimise your findability and visibility on the web.
Once your website and online findability are fully optimised through our advertising campaigns, it's time to welcome all your customers and provide them with your very best services and products. In the meantime, we keep optimising and follow up on the results together with you.
Frequently asked questions
You can advertise on Facebook, Instagram, TikTok, Pinterest and LinkedIn, among others. Every platform has its own audience and strengths. Together we work out where your target group is, so we invest your budget in the channels that deliver the most for you.
That depends on your goal, your sector and the competition on the platforms. We start with a budget that suits you and only increase it once the results justify it. That way you stay in control and don't pour money into ads that bring nothing in.
Through targeting we tailor your ads to the right people, based on interests, location, age and behaviour. Too broad an audience makes your campaign expensive, too narrow a one delivers too little. I use my experience to strike that balance, so your ads reach exactly the right people.
You usually see the first impressions and clicks within a few days. For a reliable picture and a well-optimised campaign a bit more time is needed, because we fine-tune based on real data. Social media advertising is a medium-term strategy that keeps improving the longer it runs.
Yes. I take care of both the copy and the visuals of your ads, aligned with your brand and the platform. If you already have photos or videos, I'm happy to use them. That gives you ads that stand out and match the rest of your image.
I track the results with figures such as reach, clicks, cost per click and conversions. Wherever possible we link the ads to concrete actions on your website, such as a purchase or an enquiry. That way you can see in black and white what your ads deliver and we can keep fine-tuning.
What others say about me
" Kristof is a skilled webdesigner with a great feel of how to create a site how I had it in mind.
Especially a shoutout to his after-sales support! "
" Working with Kristof was a great experience.
He acts professionally and communicates clearly. I look forward to the next time! "
" Kristof is a very professional and friendly person to work with. Professionalism and integrity are central to him, and combined with his expertise this results in a great end service. "
Want to know more about how we help you advertise on social media? Then don't hesitate to request your free quote!
Once we've received your quote request, we get to work on it as quickly as possible. We'll get in touch with you and are happy to go through your wishes.
This way we can draw up a personal, fitting quote for you and offer a tailored solution.
Freelance web designer with 14+ years of experience · Heist-op-den-Berg
