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Do you want to appear at the top of the search results with your product or service? To draw the right people to your website through targeted ads on widely used search engines such as Google, Bing and others? With search engine advertising - also known as SEA (Search Engine Advertising) - you create relevant visibility among your target audience and encourage them to take action. KristofDV.be helps both beginners and advanced users make the most of SEA and use their online marketing budget optimally. That way you get maximum results from your efforts and advertising budget! I'm ready for it!
Search engine ads are targeted thanks to the ability to advertise on specific keywords and audiences. Only relevant users who search for terms related to your product or service get to see your ad.
A search engine ad becomes profitable when it reaches the right people. I make sure you get the most out of your marketing budget by paying close attention to defining your objectives and ideal audience.
Before I make a proposal, I first map out how your website is performing right now. Through initial research I analyse the results of your current efforts and performance. This analysis forms the basis for a successful SEA campaign.
My expertise lies in building high-quality campaigns. On top of that I analyse and report on an ongoing basis, so you get clear insight into which campaigns perform well and where the areas for improvement lie.
Years of expertise in search engine advertising
Tailor-made SEA campaigns
Structured approach
Personal, hands-on support from A to Z
Guaranteed satisfaction
For companies, self-employed professionals and SMEs
Transparent prices
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Request a quoteWith SEA, or search engine advertising, you use ads that are shown in the search engine for certain queries. These appear above and beside the organic results. The goal is to generate as many impressions as possible that lead to clicks, website visits and conversions. We track and map all of this using tools such as Google Ads, Google Analytics and Search Console.
The best-known search engines - Google and Bing - each have their own platform (Google Ads & Microsoft Ads) on which advertising campaigns can be created. These are called Google Ads and Bing Ads respectively and offer various ways to tempt (potential) customers to take action.
For beginners this can be quite complicated, and an incorrectly set-up campaign can lead to high costs. On the other hand, a good campaign guarantees a high ROI (Return on Investment), provided it is optimised on an ongoing basis.
KristofDV.be supports you with both the set-up and optimisation of SEA campaigns and takes tasks such as analysis and reporting off your hands. You no longer have to worry about it and can focus on your core business.
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Setting up a successful, profitable ad is a craft in itself. A number of factors come into play. To reach potential customers, your ads need to be specific, relevant, appealing and offer plenty of options. First of all, it's important to show keywords in the ad text and clearly communicate your unique qualities. Think of things that provide value to the customer, such as a wide range, free shipping and comprehensive service. This sets you apart from your competitors.
It's also important to formulate a call-to-action, so that potential customers are encouraged to take action. Examples include: buy now, call today, order directly, view our range, sign up or request a quote.
You have only a few seconds to win customers over, so offer them something extra such as special offers or exclusive products. Also don't forget to give the ad a link to a landing page. This is a carefully chosen page where the customer finds the specific product or service being promoted.
Finally: experiment with different variations of the same ad. That's how you find out which message performs best and/or resonates with your target audience.
Want to know more about SEA, search engine and online advertising? I can tell you everything about the possibilities and help you get the most out of your marketing budget. Get in touch with no obligation.
We are officially a recognised Google Partner. So when you start a collaboration with us, you can trust that we have the necessary expertise and skills. We have the insights needed to make your campaign a success! It's not just about setting up a campaign but about continuously analysing, comparing and adjusting it.
You don't just obtain this certificate. You have to meet many conditions before you can call yourself a Google Partner. Google sets certain requirements that you have to meet as a company. So not everyone can simply become a Google Partner. You need certain knowledge, which is assessed through an exam. On the other hand, it also matters how much you spend on the platform and, in other words, how much experience you have on it.
We use our expertise to take your campaign to a higher level. Convinced? Get in touch for a no-obligation quote.
SEA campaign process
In this phase we sit down together and discuss the details and requirements. I go through the possibilities with you and ask about your precise goal. One person prefers to attract lots of visitors or wants to reach a specific audience, some want to take the load off their call centres, and so on...
This is the moment I get to work. You don't have to do anything while I carry out the necessary analyses and look at the best ways to optimise your findability and ROI as effectively as possible.
Now it's time to take real action. I'll use the data I've collected to take action and optimise your findability and visibility on the web.
Once your website and online findability are fully optimised thanks to our advertising campaigns, it's now time to welcome all your customers and provide them with your best services and products. In the meantime we keep optimising and follow up on the results together with you.
Frequently asked questions
SEO is about scoring better in the organic (unpaid) search results and works over the longer term. SEA stands for Search Engine Advertising: paid ads at the top of the search results that are visible straight away. SEO builds sustainable visibility, while SEA gets you to the top quickly for as long as you advertise. The two often complement each other nicely.
That depends on your sector, your goals and the competition on your keywords. In competitive markets clicks cost more than in niche markets. You set your own daily budget and keep spending fully under control. We like to start in a controlled way, measure what works and scale up what pays off. Feel free to get in touch for a realistic estimate for your situation.
Mainly Google Ads, by far the largest search engine and the most important channel for most businesses. Microsoft Ads (Bing) is also an option. Depending on your target audience and goals, I choose together with you the platform where your advertising budget delivers the greatest return.
Unlike SEO, ads are visible almost immediately: as soon as a campaign goes live, you can start receiving the first clicks and visitors. I use the first few weeks to measure and fine-tune. A campaign performs best after a period of ongoing optimisation based on real data.
Yes. I set up the campaigns, monitor them and optimise them continuously, so you can focus on your core business. You get clear reporting on the performance and the areas for improvement. If you want to help steer things yourself, that's perfectly possible: we decide together how much you hand over.
I connect your campaigns to tools such as Google Analytics and conversion tracking, so we can see exactly which clicks lead to enquiries, purchases or phone calls. This way you know where your advertising budget is going and which campaigns deliver the most. Based on that, I continuously fine-tune for the highest possible ROI.
What others say about me
" Kristof is a skilled webdesigner with a great feel of how to create a site how I had it in mind.
Especially a shoutout to his after-sales support! "
" Working with Kristof was a great experience.
He acts professionally and communicates clearly. I look forward to the next time! "
" Kristof is a very professional and friendly person to work with. Professionalism and integrity are central to him, and combined with his expertise this results in a great end service. "
Would you like to know more about how we help you advertise online? Then don't hesitate to request your free quote!
Once we've received your quote request, we'll get to work on it as soon as possible. We'll get in touch with you and are happy to go through your wishes.
This way we can put together a personal, fitting quote for you and offer a personal solution.
Freelance web designer with 14+ years of experience · Heist-op-den-Berg
